Reinventing the wheel has been a hard task for us

Posted on April 11th, 2007 by Vladimiras.
Categories: Cannes 2007.

Long tail… I bet you know about it. Chris Anderson’s book made lots of things clear and change my personal mindset, up to maybe the whole way I think about Internet.

Long tail is a problem.

To be more precise - the problem is not the Long Tail itself. The problem is a common inability to take advantage of Long Tail opportunities - in a vast number of areas online.

Our project at MipTV’s Content 360° contest presents a way of solving that problem. It presents what we believe to be a Long Tail Interface, a new approach to overall content delivery challenge.

And… there’s not much really new about it, at least at the first sight. It is simple and clear. It comes from something we all know and use.

I’ll post a number of short posts of different aspects of our project in the next couple of days… It would be very kind of you to ask us all types of questions. Any feedback, good or bad is very useful for us today.

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