they ask, we answer

Posted on April 9th, 2007 by Vladimiras.
Categories: Cannes 2007.

Q: Why did you submit your project for Content 360? What in particular appealed about the category you chose?
A: The MIP TV (and Content 360° in particular) provides a great tribune for innovations. Cannes is a great place to visit. Besides, the Cont-Act! Project is so promising, so terrific, we just could not keep it secret from the rest of the world. And I am serious :)

Q: What do you feel is unique about your project? In other words, why does it deserve to win a share of C360’s development funds?
A: We are not unique. Google, Digg and YouTube, for example, did it before. We just bring to Cannes another content world’s megaexplosion.

Q: This is the second year of Content 360, yet the notion of 360° commissioning remains relatively new. How well do you think the creative community has accepted this challenge, and what for you are the best examples of this? Similarly, what obstacles remain to be overcome?
A: I think this is a great idea, the content industry leaders have to look sharp at their opportunities and headaches. Because we are both. And I hope this competition’s name will be mentioned in a new era encyclopedias. We work hard for it.

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