We won (not so latest news)

Posted on April 26th, 2007 by Vladimiras.
Categories: Cannes 2007.

Our project won in the “On Demand participation” category sponsored by BBC at MipTV 2007.

Thanks everyone, more news soon!

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We’re here

Posted on April 16th, 2007 by Vladimiras.
Categories: Cannes 2007.

3 comments.

One day at a time

Posted on April 13th, 2007 by Vladimiras.
Categories: Cannes 2007.

We won’t explain how to use the calendar, it is an interface your familiar with from your early childhood, we think you’ll do pretty well without our help. But perhaps we can suggest a simple way to reapply it into sorting out content.

Content is clearly all around, in fact there is so much content that it’s difficult to find something these days. Especially, when you don’t know what are you searching for.

Still we always come across something interesting, it’s something to do with the drive inside of us, our curiosity reaches beyond the mainstream level, and searches far, wide and unbelievably long.

We offer you a possibility to look at the content through a narrow crack in time, a single day.

From there once you’ve filtered out all the rest of time, you can start enjoying flicking, tubing, digging whatever you like.

And not only can you apply tags and filters, you can also choose to exclude any tags or categories that do not interest you. Customize it to suit your needs.

Our mission is far from making the whole world’s information universally searchable. We care about one day. Any day in time.

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The web is like a giant jazzy blanket

Posted on April 13th, 2007 by Vladimiras.
Categories: Cannes 2007.

Everything’s got its own tone and place, colors are bright yet very different. The photos are in one place, videos in others.

In many cases projects that deliver mixed media, fall a step short of the leaders. And we all know who the leaders are.

Today, we have ways to achieve advanced communication, the problem consists in how we access it. We see less, because there is no time to get through what’s available.

Take the calendar.

Pack it with content you consider significant.
Include your MySpace friends. LiveJournal buddies.
Your favorite YouTube or Flickr channels.
Read, see and hear - what they have to say on your chosen day.

What’s the difference you ask?

No stress.

You are protected from information overload. All the time. Switch to any date. Pick the date range. Or get it all, if you want.

We do not host content. We link to it. Link different.

The only reason the web is not presented to us all at once, is because there’s just too much out there to grasp all together. Connecting the dots and uniting the powers into one streaming golf, can seem scary. Our approach offers limits. You are peaking through a crack, a day’s time - you won’t be overwhelmed.

All you see is one day, not weeks and months of content, practical filtering.

A meta-social aggregation interface, with a cut down simple navigation, without a need to host content.

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New ways to add stress

Posted on April 13th, 2007 by Vladimiras.
Categories: Cannes 2007.

Just found an impressive video titled “Future of Intel’s ultramobile PC?” on GigaOM.

What can I say?

They don’t know yet.

Take a look again at one small snapshot:

So what do we see?

I’d say a better way to be overloaded with information. You need a 50″ (?) screen with a 3×3 grid to fit it. What about something “for the rest of us”?

What about interface that deals with the media overload without commands and grids? Because it is designed to do so?

Our pitch and our project and our mission at Content 360 is to present a possible solution, an interface designed to fit our time. An interface, that protects users from an information overload - on any screen, in a way he knows and understands it already.

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Reinventing the wheel has been a hard task for us

Posted on April 11th, 2007 by Vladimiras.
Categories: Cannes 2007.

Long tail… I bet you know about it. Chris Anderson’s book made lots of things clear and change my personal mindset, up to maybe the whole way I think about Internet.

Long tail is a problem.

To be more precise - the problem is not the Long Tail itself. The problem is a common inability to take advantage of Long Tail opportunities - in a vast number of areas online.

Our project at MipTV’s Content 360° contest presents a way of solving that problem. It presents what we believe to be a Long Tail Interface, a new approach to overall content delivery challenge.

And… there’s not much really new about it, at least at the first sight. It is simple and clear. It comes from something we all know and use.

I’ll post a number of short posts of different aspects of our project in the next couple of days… It would be very kind of you to ask us all types of questions. Any feedback, good or bad is very useful for us today.

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they ask, we answer

Posted on April 9th, 2007 by Vladimiras.
Categories: Cannes 2007.

Q: Why did you submit your project for Content 360? What in particular appealed about the category you chose?
A: The MIP TV (and Content 360° in particular) provides a great tribune for innovations. Cannes is a great place to visit. Besides, the Cont-Act! Project is so promising, so terrific, we just could not keep it secret from the rest of the world. And I am serious :)

Q: What do you feel is unique about your project? In other words, why does it deserve to win a share of C360’s development funds?
A: We are not unique. Google, Digg and YouTube, for example, did it before. We just bring to Cannes another content world’s megaexplosion.

Q: This is the second year of Content 360, yet the notion of 360° commissioning remains relatively new. How well do you think the creative community has accepted this challenge, and what for you are the best examples of this? Similarly, what obstacles remain to be overcome?
A: I think this is a great idea, the content industry leaders have to look sharp at their opportunities and headaches. Because we are both. And I hope this competition’s name will be mentioned in a new era encyclopedias. We work hard for it.

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Any Content is Relevant. Link Different

Posted on April 7th, 2007 by Vladimiras.
Categories: Cannes 2007.

We think it’s all about time.
Imagine them tapping into a certain day in the calendar following your link.

Every day you offer them what’s relevant
We believe that everything is relevant
Link different

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